Astrology has made a remarkable transition from a niche interest to a central influence in pop culture, especially among Millennials and Gen Z. Today, zodiac signs play a crucial role in shaping everything from fashion trends to romantic relationships, with 56% of Millennials even checking a potential date's sign before meeting (The Harris Poll). The impact of astrology extends beyond personal life; Fortune recently reported that Gen Z, known for their obsession with the stock market, are now using astrology to guide their investments. It’s no surprise that 95% of Americans know their astrological sign, as terms like "birth chart" and "rising sign" have moved from esoteric jargon to everyday language, permeating our social feeds and conversations.
This cultural shift is far from a fleeting trend—astrology has become a significant economic force. The global astrology market is projected to reach $22.8 billion by 2031, up from just $12.8 billion in 2021, according to Allied Market Research. But why has a concept that has been around for thousands of years taken over the zeitgeist once again? Studies indicate that during periods of trauma and uncertainty, many people turn to astrology for a sense of control and understanding. In fact, 69% of Millennials look to astrology for comfort during challenging times, reflecting how deeply it resonates with those navigating today’s complexities.
OpenMind is tapping into this cultural zeitgeist with the launch of our new original podcast “Horoscope Weekly” hosted by celebrity astrologer and bestselling author Aliza Kelly. The series invites listeners on a personalized cosmic journey offering detailed horoscopes with tailored insights on love, career, health, and more. Plus, Aliza will decode the latest astrological events such as meteor showers, mercury retrograde and lunar eclipses, providing a comprehensive cosmic forecast for the week ahead.
“Life’s a wild ride, but I’m here to help make astrology relevant to your everyday life, whether you’re an astrology enthusiast or a curious newcomer,” said Aliza Kelly. “I’m so excited for my new show, ‘Horoscope Weekly,’ where you’ll get your much-needed dose of cosmic clarity and discover what the universe has in store for you.”
New episodes are available every Monday across all podcast platforms. For ad-free listening and early access to episodes, you can subscribe to OpenMind+ on Apple Podcasts. And to stay connected, follow OpenMind on Instagram @openmindstudios and TikTok @openmind.
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