NETFLIX JUST GOT AN EXTRA $2.8 BILLION. HERE'S WHAT IT SHOULD SPEND ON.

Bringing creators onto the streaming giant dramatically expands ad inventory with content that is inherently monetization-friendly.

By: Max Cutler

Paramount handed Netflix a $2.8 billion breakup fee on Feb. 27 after outbidding the streaming giant for Warner Bros. Discovery. While Wall Street talks about buybacks and balance sheets, I want to talk about something more interesting.

Yes, that $2.8 billion handed to them by David Ellison and Co. is only a small part of Netflix’s annual content spend, as co-CEOs Ted Sarandos and Greg Peters noted when receiving the fee: “This year, we’ll invest approximately $20 billion in quality films and series and will expand our entertaining offering.”

Read the full article at The Hollywood Reporter