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Social Media Coordinator - Los Angeles, CA

Position: Social Media Coordinator

Location: Los Angeles, CA

Company: PAVE Studios

Reporting to: Director of Audience Growth


Interested? Email your resume to jobs@pavestudios.com with 'Social Media Coordinator' in the subject line.


About PAVE Studios:

PAVE Studios is setting the stage for a better way of producing, distributing, and consuming the world's greatest original content, all while empowering creators, simplifying content discovery, and fostering vibrant fan communities. We’re home to three genre-specific studios OpenMind, Crime House, and Rewind, and partners with some of the world's top creators to develop premium content across video, audio, live experiences, merchandise, and more. By bringing together creators, content, and community, PAVE is paving the way for a new era in media.


Overview:

We’re looking for a platform-native Social Media Coordinator who knows how to make content move, spark conversation, and grow a loyal community around true crime. This role is ideal for someone who lives on Instagram, TikTok, and YouTube, and Instagram and understands the nuances of storytelling, timing, and tone across each.

You’ll help manage the content calendar, maintain brand consistency, and ensure that every post aligns with strategic priorities and overall brand goals. You’ll be responsible for identifying trends, developing content ideas, and helping shape and distribute Crime House, OpenMind, and Rewind content in ways that maximize engagement and discoverability. You’ll also be responsible for community management across platforms, moderating and replying to comments. This is a fast-paced, content-first role that blends creative execution with community awareness.


Essential Functions:


Social Channel Ownership & Content Execution

  • Manage the day-to-day social media calendar, ensuring alignment with overall content strategy, audience insights, cultural moments, and platform best practices.

  • Identify trends and quickly develop content ideas based on those trends

  • Post content daily across social channels such as TikTok and Instagram.

  • Design compelling visuals and graphics using tools like Canva such as memes, thumbnails, and quote cards.

  • Foster community engagement and build brand loyalty.

  • Ensure consistency of voice, tone, and visual branding across all channels.

Creative Development & Cross-Team Collaboration

  • Collaborate with producers and PAVE creators to develop social-first assets.

  • Pitch and brainstorm content formats, hooks, and viral concepts.

  • Track performance and audience behavior to guide future content.

  • Maintain a consistent and high-quality visual identity across all content.

  • Adapt assets for each platform while keeping brand integrity strong.

Prerequisite Knowledge, Skills, and Abilities:

  • 2–4 years experience in social media, content marketing or PR

  • Deep fluency in social platforms TikTok, Instagram, YouTube, X, Snapchat

  • Proven ability to grow and engage audiences through short-form content

  • Strong instincts around tone, timing, and visual storytelling

  • Understanding of true crime audiences and how to communicate responsibly around sensitive topics

  • Experience with short-form video editing (CapCut, Adobe Premiere, or similar tools)

  • Proficiency with Canva required; familiarity with Photoshop, Illustrator, or other design tools preferred

  • Comfortable working in a fast-paced, reactive environment

Physical and Mental Demands:

  • Comfortable managing real-time content and platform shifts

  • Must be able to cover sensitive or emotionally challenging subject matter

  • Flexibility for early mornings, evenings, or weekend activity as needed

  • Ability to stand and sit for extended periods of time

  • Ability to lift up to 50 pounds in a safe and prudent manner

  • Ability to work and communicate well with other employees, management, individuals well-known to the public, creators, and studios

  • Ability to perform work utilizing manual dexterity of the hands

  • Ability to reach above and below shoulders, bend, stoop, squat, crouch, climb, kneel, push and/or pull, and twist

  • Ability to read, write, and understand English

  • Ability to work in a fast-paced environment

Benefits:

  • 100% employer-paid Medical, Dental, and Vision (employee-only coverage)

  • Competitive Paid Time Off

  • Floating Holiday Time

  • Paid Company Holidays

  • Sick Leave in accordance with California law

PAVE Studios is an equal opportunity employer. We are committed to creating a diverse environment and are proud to be an inclusive workplace.


Interested? Email your resume to jobs@pavestudios.com with 'Social Media Coordinator' in the subject line.


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